Wednesday, February 6, 2013

wednesday interview: Sonja Tonev

have you always wanted to become a designer?I must say YES! I don't remember wanting to be anything else besides designer, except when I was about 4 or 5 - then I wanted to become a fairy!
I was one of those kids who were drawing all the time. First I wanted to be a fashion designer, but soon I changed my mind and realized that interior design is my desired field.
During studies I decided that I would also like to work in other fields of design, like product and furniture and that I would like to explore ceramics and textile design further.

which project has given you the most satisfaction?
I'm satisfied with the project which gets people's attention. So far that is definitely the multifunctional "Flank" lamp which was recently published on many design websites and a few days ago I was notified it will be published in April's issue of UK's ICON magazine. The other project which I'm also very happy with is an interior of a small apartment in Belgrade where I could try out my skills as an interior architect for the first time and I am very pleased with the outcome.

what types of books are on your bedside table?I usually read relaxing books which can take me to distant environments. Sometimes I need a brake from reality and that is what calms me down and brings a creativity to my mind. Besides books, on my bedside table is also the Frame magazine which brings me inspiration each time I open it.

what is the best moment of the day?The morning. There is an entire day in front of you and you still have no idea what you might experience by the night time. 

who is your design hero at the moment?Nendo, definitely! Their recent furniture collection Splinter is so similar to my ideas of a chair design which I worked on last year and this isn't the first time I find myself connected with their work. I love how their interiors and products are so aesthetically simple, but always have those admiring details and materials with which they completely knock me down.
cat or dog?Dog, of course.

what would be your dream project?Tough question! I would like to work on retail interiors for high fashion brands, but I would also like to work on interiors of spaces like museums, galleries and exhibition designs, because I think that is where you can bring your creativity to life the most. On the other hand, I love designing household items. 

where could we find you on friday night?With friends at a pleasant bar with calm music or at home. I'm not really a party person.

If you could do any other job what would you choose and why?
 Well, I love traveling so if I had to choose one different job, I would be a pilot.
Pepsi or Coke?
Coke, Coke, Coke!

If you were a character from Star Wars, which one would you be?
Princess Leia
How would you define your personal work-life balance in terms of ratio (50/50 70/30 etc)?
What brings you joy? 
My dog, quality design, traveling, art, music, order, coffee, good food, gifts


  1. Thanks for the introduction to Sonja Tonev. Didn't know her before!

  2. Thanks.I'm sure there is lots more to come from her! And I personally can't wait!

  3. Great work from Sonja. She's got a lot of talent, forthcoming balkan designers reference!

  4. Super su vam intervjui, poslednji 'ilustratorski' pogotovo :)

    Dunja + Marija